*List the way you want it on the logo and any other derivatives (write with Uppercase)

    *Use a succinct, objective description. For example, IKEA - we design and sell ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.

    *Use a succinct, objective description. For example, IKEA - we design and sell ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.

    *Name your services and help you provide to clients

    *How we want clients to perceive our brand?

    *How we want clients to perceive our brand?

    Brand 1

    Brand 2

    Brand 3

    Competing brands

    Name 3 brands your company is currently competing with.

    Brand Heart

    Tell about the purpose, vision,mission and values of these brands.

    Brand look/feel

    Value proposition

    Tagline

    Products/services

    What do these brands make money?

    Customer personas

    Who are the main customers of these companies?

    Customer acquisition

    How do these brands attract customers?

    Advertising channels

    Revenue

    *if you know.

    Strengths

    What strengths do you think these brands have?

    Weaknesses

    What weaknesses do you think these brands have?

    Similarities

    Do your companies have any similarities?

    Differences

    What are the differences between your companies?

    PILLAR 1

    PILLAR 2

    PILLAR 3

    Main benefit

    Main benefit

    Main benefit

    Main

    *For example, the main benefit - easy, confidentially, professionally, etc.

    Supporting point

    Supporting point

    Supporting point

    Why?

    *For example, “we give you a wide range of tariff plans for your needs”

    *For example, a security company that wants to be perceived as a trusted protector would use a confident and reassuring voice.

    *Why do you like this brand? Identify how and why its voice resonates with you.

    *Choose 3-5 adjectives. For example, a toy brand might describe themselves as playful, silly, and adventurous.

    *Identify buzzwords you hate, phrases to avoid, etc.